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Research papers

Utilising the medium of contemporary music

To execute a successful sponsorship, it is essential that marketeers, identify, select and target their promotional activity in a skilful and selective manner. In the following paper we examine a major elusive target market, the youth, whilst...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Paul Pike, Dirk Spiers
November 6, 1985
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Citation

Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music